Everything below is how we actually work. If your question is not here, email us and we will answer it, and then add it to this page.
Delivery
Where do you deliver?
The United Kingdom only, for now.
What does delivery cost?
Standard delivery is £4.99, and free on orders over £50. Express delivery is £6.99.
How long will my order take?
We dispatch within one to three days of your order. Standard delivery then normally arrives within five days of dispatch. Express is faster where the carrier network allows.
Why is it not next day?
Some of our range is shipped directly by our supply partners rather than from a warehouse in the UK, so it takes longer than a large retailer. We would rather say that here than surprise you after you have paid.
Will I get tracking?
Where tracking is available we email it to you when your order is dispatched. Please check your spam folder before contacting us, because dispatch emails often land there.
My order has not arrived. What now?
If it has been longer than five days since your dispatch email, email us with your order number and we will chase the carrier. If a parcel is confirmed lost you are entitled to a replacement or a full refund. Delivery is our responsibility until the goods are in your hands.
Will I be charged customs or import fees?
No. We deliver within the UK and the price you pay at checkout is the price you pay.
Orders and payment
Can I change or cancel my order?
Email us as soon as you can with your order number. If it has not gone to our supply partner yet we can usually change or cancel it. Once it is dispatched you can still return it under our returns policy.
Do you have a discount code?
Yes. Use WELCOME10 for 10 percent off your first order. It can be used once per customer.
Are prices inclusive of VAT?
Prices shown include VAT where it applies. Delivery is charged separately at the rates above.
Returns and refunds
How long do I have to return something?
30 days from the day your order is delivered. That is longer than the 14 days the law requires, and you do not need to give a reason.
How do I start a return?
Email us with your order number and what you would like to send back, and we will tell you where to send it. Please do not post anything back before contacting us.
Who pays the return postage?
If you have simply changed your mind, you do. We recommend a tracked service, because the item is your responsibility until it reaches us. If the item is faulty, damaged, incorrect or not as described, we pay.
Is there anything you cannot take back?
For hygiene reasons we cannot accept teats, dummies, bottles and feeding accessories, or swimwear, once they have been opened or removed from sealed packaging. This does not affect your rights if something is faulty.
Something arrived faulty or damaged.
Email us with your order number and a photograph and we will sort it. Under the Consumer Rights Act 2015 you have 30 days from delivery to reject faulty goods for a full refund.
When will I get my money back?
Within 14 days of us receiving your return, or your proof of postage, back to the payment method you used.
Can I exchange for a different size?
The quickest route is to return the item for a refund and place a new order, so you are not waiting on two journeys in sequence.
Products
How does the sizing work?
We list sizes as ages rather than codes. Sizing is a guide and not a guarantee of fit, and where an item runs small or large we say so on the product page. If you are between sizes, size up. They grow.
Are your products safety equipment?
Mostly no, and we are careful about this. Where an item is a comfort or convenience product rather than protective equipment, the product page says so plainly. A swim vest is a swimming aid and not a lifejacket. A padded head cushion is a cushion and not a helmet. Nothing we sell removes the need for you to supervise your child.
Where do your products come from?
We work with supply partners rather than manufacturing ourselves. If you want to know more about a specific item, including fabric or care instructions, ask us and we will tell you what we know, or tell you that we do not know it yet.
Do you have reviews?
Not yet, because we opened in August 2026 and we will not publish reviews we did not earn. When customers start leaving them, they will appear on the product pages.
Contact
How do I reach you?
By email. There is no call centre. Messages come to the person who runs the shop and we answer within one working day, Monday to Friday.
I am not sure this product suits my child.
Ask before you buy. We would rather talk you out of the wrong item than process a return, and we will tell you if we are not the right shop for what you need.